While working as an Art Director at the advertising agency Gut, I created several campaigns for Popeyes. My favorite of these campaigns was the Hushpuppy shrimp, which I created during my internship. It was a viral hit on TikTok and got 1.4 billion impressions!
"Popeyes seizes on viral TikTok" -Ad Age 08/2022
I've had the privilege to create many other campaigns for Popeyes, including one that preformed the best: the Chicken Sandwich. Within that campaign I was able to work as an art director and producer to create motion graphics.
When you're in advertising, it's always fun to see your work go live. But when you get to see the results of your efforts on TV and in print—well, that's when things really start to feel real.
11pc Chicken Sandwich TV spot
Budget: $4,988,110
Attention Index: 91%
Interruption Rate: 1.49%
Impressions: 1,457,889,037